17.06.2014 - 16:54
Marta Zaragoza is an economist, business leader, and entrepreneur, who focuses on creation, consolidation and growth in both the private and non-profit sectors, specializing in developing entrepreneurial and management competence, competency-based strategic management, and currently competency-based human resource management models.
Zaragoza has worked as a consultant, advisor, and researcher, mostly in areas of entrepreneurship and strategic management, and with special emphasis on women entrepreneurs, and also young people. She is also a professor at the University of Barcelona, the University Rovira i Virgili and the UOC Business School and gives conferences all over Catalonia.
In 2013, she wrote Emprendre en clau de competències: El perfil emprenedor (Competency-based Entrepreneurship: The profile of an entrepreneur). And in 2010 founded Cresàlida, to help businesses and organizations be “balanced and sustainable” through competency-based management.
Zaragoza participated in a #CatalanTalk on Twitter Tuesday, explaining what competency-based entrepreneurship means, and why it’s important. She also explained the project Conselleres i Directives, and how it aims to assess the competencies of women business leaders, and match them up with companies and governmental organizations in need of their expertise.