09.05.2014 - 08:50
The Guardian newspaper commissioned Saffron to study both a city’s assets and its buzz on social media, generating a list of 57 world cities. According to the study, Barcelona is the third most powerful city brand in Europe and the sixth in the world.
“To establish our list of the world’s most powerful city brands, we asked Saffron, a brand consultancy that prides itself on its expertise in urban branding, to update its 2008 study of European cities into an assessment of 57 major cities around the world. The resulting “brand barometer” is eye-opening: did anyone expect LA to beat New York or London? Or Tokyo and Venice to fall so flat?
“The report measures two aspects of a city’s brand: its “assets” – attractions, climate, infrastructure (particularly transport), safety and economic prosperity – and its “buzz”, a combination of social media (Facebook likes and Twitter sentiment analysis) and media mentions. Assets and buzz were each graded out of 10; the numbers were added to produce a total score.”
