> A Legend of the Internet
> Loads of Products and Services
> The Internet's Second Search Engine
dimarts, 19 de febrer de 2008
Yahoo!, one of the leading companies in the Internet sector, has been front-page news all over the world over recent weeks. The reason: an acquisition bid from Microsoft, one that was eventually rejected.
Let's have a closer look at the facts. On 1 February Microsoft, another Internet giant, submitted a €30bn bid for Yahoo! Ten days later, on 11 February, Yahoo! rejected the bid from Bill Gates' company, arguing that it substantially undervalued Yahoo!'s real value and therefore, it was not convenient for the shareholders.
Then followed the news that News Corporation had begun conversations with Yahoo! with the objective of creating an alliance that would stop Microsoft in its tracks. The story appeared on 14 February in the US newspaper 'The Wall Street Journal', owned by News Corporation.
Whatever the facts, Microsoft's move needs to be considered in the context of the rivalry it has with Google for control of the Internet. Google, ahead of Yahoo!, is the web's main search engine.
In fact, the strength of Google has also affected Yahoo!, which has seen revenues fall and also announced that 1,000 staff (7% of the total) are to lose their jobs. However, Yahoo! is still one of the most popular portals on the Internet.
A Legend of the Internet
Yahoo! was founded in February 1994 by Jerry Yang and David Filo, two students at the prestigious University of Stanford. The name 'Yahoo' came from Jonathan Swift's novel 'Gulliver's Travels' in which the 'yahoos' appear as rude, unsophisticated and uncouth beings. The company was set up as a hobby for Yang and Filo, who brought together the Internet addresses that were of most interest to them. The list became longer and longer to the point where it was a very extensive directory. Two years after setting up Yahoo!, the company was listed on the stock market and was worth a considerable amount of money.
Loads of Products and Services
+ Yahoo! is based at Sunnyvale (California, USA).
Today Yahoo!'s range is very extensive covering leisure, information and virtual communications (in various languages): games, maps, music, sports, news, technology, travel, etc. Its main features are its search engine (covering images, videos and news), Yahoo! Kids (aimed specifically at youngsters), Yahoo! Mail (e-mail) and Yahoo! Messenger (an instant messaging service).
The Internet's Second Search Engine
+ Yahoo! is the Internet's second most popular search engine after Google.
Yahoo! is the Internet's second most popular search engine after Google, but ahead of Microsoft's Live Search. According to data compiled by comScore, Google has a market share of 62%, Yahoo! has 13% and Microsoft 3%. Net Applications gives Yahoo! and Microsoft similar figures but puts Google at 77%. This data clearly shows what Microsoft is trying to do: acquire Yahoo! to compete with Google.
> Tomb virtual per la seu de Yahoo!
> El portal per a compartir fotografies Flickr, propietat de Yahoo! des del 2005.
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